How to Write a Dubai Marina Apartment Listing That Sells
Marina buyers care about view, walkability, and rental yield. Here is exactly how to frame your listing for Property Finder and Bayut.
Lead Paragraph Formula
Start with a single sentence that packs three facts: full address line, floor level, and expected rental return. Example:
Full-floor 2-bedroom, 1,284 sq ft, 27th floor in Marina Vista Tower, Dubai Marina—uninterrupted Marina and JBR beach views, AED 145,000 annual rent at 7.8 % gross yield, vacant now.
Property Facts Block
Immediately after the lead line, list the hard numbers buyers compare on the portal grid. Use this exact order:
- Built-up area: 1,284 sq ft (119.4 sqm)
- Bedrooms: 2 + study nook
- Bathrooms: 2.5
- Parking: 2 basement spaces
- Service charge: AED 18.50 per sq ft (AED 23,754 total for 2025)
- DEWA deposit already paid by owner
View and Walkability Paragraph
Buyers pay premiums for Marina views and zero-car living. State both in the same paragraph so the scanner sees the lifestyle benefit without scrolling. Copy example:
From the 27th floor the living room frames the full Marina canal and Ain Dubai wheel; the master bedroom overlooks JBR beach and the new Bluewaters bridge. Walk to Marina Mall in four minutes, to the nearest RTA metro station in six, and to 18 restaurants along Marina Walk in under two minutes—no car required for daily errands.
Rental Yield and Tenant Profile
High-net-worth tenants in Dubai Marina renew at 6–8 % annual increases. State current and projected rent so investors calculate ROI quickly. Example:
Current market rent for identical 2-bed units on floors 25–30 is AED 140,000–155,000. The unit is listed at AED 145,000 for a 12-month contract starting 1 March 2026, giving a gross yield of 7.8 % after service charge. Past tenants have been European expat finance professionals on 2–3 year company leases; vacancy periods average 12 days.
Building Amenities and Management
Marina buildings differ sharply in service quality. Mention the exact management company and recent upgrades so buyers know ongoing costs are covered.
- 24-hour security and concierge by Securitas
- Shared infinity pool, fully equipped gym, and kids’ play area—all renovated Q3 2025
- High-speed fibre ready (du and Etisalat both live in the building)
- RERA-compliant building management with audited service charge statements published yearly
Legal and Transaction Details
Close the description with the three items RERA and DLD buyers check before enquiring: title deed status, service fee clearance, and viewing access.
Title deed is freehold in the buyer’s name within seven days of Oqood registration. Service charges are paid to 31 December 2025. Viewings available daily 10 am–7 pm with 24-hour notice to current tenant; vacant possession from 1 March 2026.
How many photos should I upload?
Upload 12–15 images: three exterior Marina views, two balcony shots, one each of living, kitchen, both bedrooms, bathrooms, and parking. Add a floor plan as the 15th file; Property Finder’s algorithm pushes listings with floor plans 18 % higher in search results.
What rental yield is realistic for a 2-bed in Marina Vista?
Current 2-bed units on floors 20–30 achieve 7.4–8.1 % gross yield after service charge when priced between AED 140k–155k. Listings above AED 160k drop to 6.5 % and sit 25–30 days longer.
Do I need to mention the study nook separately?
Yes. The 1,284 sq ft unit has a 9 ft × 7 ft alcove that tenants use as a home office. Calling it a “study” raises perceived value by AED 5,000–8,000 in annual rent on Bayut comps.
Stop typing. Start closing.
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