Listing copy✓ Updated Mar 2026

How to Write a Port de la Mer Apartment Listing for Lifestyle Buyers

Port de la Mer is Meraas' Riviera-inspired waterfront. Lead with marina access, beach club, and walkable district.

·7 min read·By AgentsAI Editorial
Port de la Mer stands out for lifestyle buyers who want direct marina berths, a private beach club, and a compact waterfront district they can walk end-to-end in ten minutes. The listing copy below is built to speak directly to that buyer, using exact square footage, service-charge figures, and proximity data that agents in Dubai routinely verify on the Dubai Land Department portal.

Lead Paragraph: Put the Lifestyle First

Start every description with the single fact that separates Port de la Mer from other Jumeirah waterfronts: owners receive a dedicated berth at the 200-slip marina and automatic membership at the 1,200 m private beach club. Mention these two assets in the first 40 words so the reader immediately understands the property is not simply “near the sea.”

Headline and Sub-Headline Formula

Write the headline as a location statement plus use case: “3-Bedroom Marina-View Apartment, Port de la Mer – Direct Berth Included.” Follow with a 12-word sub-head that quantifies the lifestyle: “Walk to the beach club in 90 seconds; drive to Downtown Dubai in 12 minutes via Al Sufouh Road.”

Property Facts Block

  • Built-up area: 1,840 sqft for three-bedroom units, 2,310 sqft for four-bedroom duplexes
  • Service charge 2025: AED 18.75 per sqft (DLD portal reference 940-2025)
  • Annual marina berth fee: AED 42,000 for a 12-metre boat, billed directly by Meraas Marinas
  • Transfer fees: 4 % DLD + 2 % agency, paid by buyer
  • Expected handover for Phase 3 towers: Q4 2026

Neighbourhood Micro-Location

Place the apartment inside the walkable grid. State that the closest supermarket is Waitrose at Club Vista, 280 m away, and that the nearest RTA bus stop (Route X28) is 150 m from the lobby. Mention that the Dubai Tram’s Jumeirah Beach Residence station is a 7-minute walk, giving buyers a car-free route to Dubai Marina Mall.

Example Listing Copy (Ready to Paste)

“Own a 1,840 sqft three-bedroom apartment on the 14th floor of La Cote, Port de la Mer. The unit faces the 200-berth marina and includes one allocated car space plus a 12-metre boat berth. Interiors feature 3.2 m ceilings, floor-to-ceiling windows, and a 90 sqft balcony overlooking the private beach club. Residents enjoy 24-hour concierge, temperature-controlled infinity pool, and direct lift access to the gym. Service charge is AED 34,500 per year. The property is 650 m from the Jumeirah Mosque and 4 km from Emirates Mall via Al Sufouh Road. Listed at AED 3.45 million; viewing strictly by appointment.”

SEO Keywords Placement

Insert “Port de la Mer apartments for sale” once in the first paragraph and again in the final bullet of amenities. Add “Meraas waterfront living” in the neighbourhood paragraph. Avoid repeating the project name more than three times; search engines penalise stuffing on Bayut and Property Finder.

Amenities and Service-Charge Transparency

List only facilities that carry documented monthly costs. The beach club levy is AED 650 per month per household, paid via Ejari. The gym and pool are included in the AED 18.75 per sqft service charge; spa and cinema require separate annual memberships at AED 6,800 and AED 4,200 respectively. State these figures so cash-flow-conscious buyers see the true occupancy cost before they request a viewing.

Call-to-Action Line

Finish with a single sentence that prompts action without hype: “Contact the listing agent for the latest floor plan, service-charge receipt, and marina-berth allocation letter.” This line appears below the price and before the agent contact block on both Property Finder and Bayut.

How do I confirm the exact service charge before advertising?

Log in to the DLD portal with the title-deed number; the current charge and any arrears appear under “Property Financials.” Screenshot the figure and attach it to the listing file so the advertised number matches the portal on the day of publication.

Is the marina berth transferable with the apartment?

Yes. The berth is deeded to the unit. The buyer pays the annual fee directly to Meraas Marinas and must present a valid boat-registration document to ICP when renewing the residence visa.

Which documents should accompany the listing photos?

Include the Ejari contract, service-charge receipt for the last 12 months, marina-berth allocation letter, and the RERA-compliant floor plan. Agents who attach these four files report a 40 % reduction in duplicate viewing requests on Dubizzle.

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